Great change leads to new choices.
Find answers in people.

Through Peopledesign’s holistic process, we were able to rebrand from a marketing perspective – but also reset our strategy. ESI reported a 40% growth rate following the first major adoption of strategies.

Mark Rhoades

President, Fellowes Contract

Peopledesign is extremely strategic, creative, and organized. You don’t often see agencies excel in all three of these areas.

Tracy Harrison
Program Leader, Haworth

The time we spent with Peopledesign was like going through a doorway. We are fundamentally different today as a result, and we have come to appreciate more and more just how much you packed into the toolkit you presented us.

Peter Spalding

President & CEO, Gordon International

The Laker Effect program is overwhelmingly popular with all constituencies, and we owe that success to your leadership and expertise.

Nancy French
Senior Director of Communications, GVSU

Their ability to study our organization and understand us, perhaps even better than we understood ourselves, shined through in the finished product.

Roland Ochoa
Critical Case Unit Director, Kelley | Uustal

I have worked with a number of creative agencies and can say with confidence that Peopledesign is one of the very best I have encountered.

Matthew Darin
Global Brand Management, Amway

Brand Identity Essentials

Our book is available in six languages and is in its second edition.

Brand Identity Essentials
“A model for clarity in a field that rarely has any.”

– Ralph Caplan

Introduction | 100 Principles for Building Brands
Download Brand Framework | Brand Audit Template | Course Curriculum

Buy Brand Identity Essentials on Amazon